Google has announced that the PPC adverts, previously positioned on the right side on an SERP (search engine results page), will now appear in some instances at the bottom of the page, according to an article published by Search Engine Watch.
Click-through rates for adverts positioned at the bottom of an SERP are said to be higher than those displayed at the side, Google has stated.
Although the change itself is unlikely to impact PPC marketing campaigns, it has resulted in some changes to Google AdWords.
These ads appearing at the bottom of the page will now fall under the “Other” category when classified in an AdWords account – a category used to cover experimental impressions.
Whilst it isn’t clear whether the change from side to bottom will be fully implemented in the near future, Google has stated that ads will be displayed either at the side or at the bottom – but not both at the same time.