A popular platform for social media marketing initiatives, LinkedIn’s user base has grown to reach 131.2 million, according an article published by New Media Age.
In excess of 15 million people joined the professional networking site in the third quarter alone.
The data for the third quarter also revealed that the social media site gained a revenue of £88m – however the overall figure displayed a loss of £1.1m for the quarter because of investment in acquisitions such as IndexTank and Connected.
Commenting on the results, LinkedIn CEO, Jeff Weiner, stated: “LinkedIn had a strong third quarter, with significant, broad-based growth across all of our revenue streams, member engagement, metrics, geographies, and sales channels.”
He also explained how the company’s investments were now beginning to come to fruition.
Weiner said: “In the past 12 months, the number of students and recent graduates on this site has more than doubled and is growing at more than twice the rate of the overall LinkedIn member base.”
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