In line with the search alliance formed by the two companies, Yahoo! has revealed that search adverts for the platform will be sold via Microsoft’s Advertising adCentre from next year, according to an article published by New Media Age.

The move is part of a bid to improve the collective reach of both Yahoo! and Bing – both of which are popular platforms for search engine marketing initiatives.

Microsoft’s marketing lead for Europe, the Middle East and Africa, Cedric Chambaz confirmed that announcement in an official post on the Microsoft Advertising blog; he also revealed that the change has already been made in North America.

Yahoo! and Microsoft have also revealed that they will be selling their display ads with AOL, however this pact will currently only effect those buyers in North America.

A statement released by Yahoo! stated: “The ad partnership announcement today reflects a solution for premium digital display advertising inventory, that addresses the specific needs of the US market.”

The statement also added that current system in place in Europe, the Middle East and Africa was the “right one.”

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