Popular bakery Greggs has launched a social media marketing campaign to ‘crowd source’ lyrics for a new Christmas song, according to an article published by New Media Age.
Greggs hope the song – which will raise money for Help for Heroes – will compete in the top echelons of the chart for the coveted Christmas number one.
Fans of the bakery can submit their own ideas to Greggs’ pages on Twitter and Facebook. Specifically, Greggs are looking for lyrics that “capture the festive spirit of customers.”
The song featuring the crowd sourced lyrics will be performed by Silvers and then subsequently made available from iTunes on December 19.
CEO of Greggs, Ken McMeikan, has stated that the primary aim of the campaign is to raise money for Help for Heroes; however, he also added that the campaign was designed to be fun for customers – having endured a hard year because of the current economic climate.
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