Having become a popular platform for publishing SEO copy, WordPress has revealed that it will be launching a PPC ads feature for its sites, according to an article published by The Drum.

WordPress has partnered with Federated Media to create the feature, which will be accessible to users of WordPress that meet a number of preset requirements.

It has also been revealed that the service will be accessible through a specifically designed application for the blogging platform.

Ads lead for WordPress, Jon Burke, writing in a post published on his blog, spoke about the upcoming introduction of PPC ads to WordPress.

He wrote: “Over the years one of the most frequent requests on WordPress.com has been to allow bloggers to earn money from their blog through ads.

“We’ve resisted advertising so far because most it we had seen wasn’t terribly tasteful, and it seemed like Google’s AdSense was the state-of-the-art, which was sad. You pour a lot of time and effort into you blog and you deserve better than AdSense.”

Burke concluded by stating: “If you’re going to have advertising on your site, it darn well better be good and beginning with our partnership with Federated Media we’re ready to start rolling out WordAds here on WordPress.com.”

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