As part of an attempt to meet the demand of Asia’s growing IT hub, Google has started construction work on a new Hong Kong data centre, according to an article published by Agence France Presse.

Costing $300 million to build, the data centre will be the popular search engine marketing site’s first outside of its native America and Europe.

The centre, set to be located on the Tseung Kwan O industrial estate, Kowloon, will be the first of three data centres in the region – with further centers planned in Singapore and Taiwan.

Google’s head of hardware operations in Asia, Simon Chang, said: “We’re working as quickly as we can to get this facility operational so we can keep up with rapid growth in capacity demand across the region.”

He added: “We’re targeting early 2013 to start bring the facility online.”

Recent Google figures have shown that Asia is the fastest growing region for Internet users in the world.

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