Mobile service provider O2 has unveiled its latest social media marketing campaign, which will provide customers with a personal message from Santa, according to an article published by New Media Age.

Using Twitter, consumers can send their messages to the O2 Santa.

The O2 Santa will then create a personal video message for the sender – which can be shared amongst friends.

Designed to provide a little festive joy, consumers can participate by tweeting the official O2 Twitter account, @O2 with the hashtag #O2santa.

All of the video messages created by the O2 Santa will be hosted on YouTube to be watched again and again.

Head of social media at O2, Alex Pearmain, commented on this latest social media marketing initiative.

He said: “Our social channels seemed the ideal platform to cheer customers up and we hope this campaign will help to cut through some of the current consumer gloom and spread some festive cheer.”

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