Some of the United Kingdom’s biggest brands are taking part in a beta trial group for Twitter’s new brand profile pages, according to an article published by New Media Age.

Unveiled in December, the pages offer businesses a greater amount of freedom to customise their page – allowing the chance to display a banner, customise greetings  and a select a top tweet.

Chocolate manufacturer, Cadbury, Asda, Sky HD and EA Sports Fifa are currently the only UK brands to have access to an enhanced page on the micro-blogging site – popular with social media marketing professionals.

UK sales director at Twitter, Bruce Daisley, stated: “Brands want to be able to customise what they are doing on Twitter and personalise their profile. When we first announced the new profile pages in December we had huge interest from UK brands.

“One of the key features is the opportunity to show off a tweet,” Daisley added. “It means that when people come to the page, brands have the opportunity to make sure their brand message is on top.”

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