Micro-blogging site, Twitter, has agreed a partnership deal with Yandex that will see tweets featured in search results provided by the Russian search engine, according to an article published by Reuters.
As part of the deal Yandex will be able to access and feature public tweets in their SERPs (search engine results pages) based on their relevance to the query. A site frequently used in social media marketing campaigns, Twitter already has a similar partnership in place with Microsoft’s Bing search engine.
Yandex currently holds the majority share of the Russian search engine market – 60 per cent – compared to Google, which holds just a quarter.
In a statement, Yandex’s blog search manager, Anton Pavlov, commented on the partnership.
He said: “People share news, exchange opinions and discuss all sorts of matters in real-time all the time. This kind of information will help us enhance our search results.”
April Underwood, Twitter’s director of business development, stated: “We wanted to make sure that Twitter content can be where Twitter users are already going. Discovery through search is so important.”
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