In this team member profile we meet with Oliver Pyper, ClickThrough’s online copywriter, to find out what his role entails, what he did before he joined us, and where he likes to eat breakfast.

Who are you? –Oliver Pyper online copywriter at ClickThrough.

When did you start at ClickThrough? – On the first day of November, 2011.

What will you be doing at ClickThrough?– I’m working on a wide range of copywriting projects for our clients, including website copy, blogs, linkbuilding articles and press releases. I’m also involved, along with Ali Harris (content manager), in the day-to-day maintenance of ClickThrough’s Facebook page.

What were you doing before you arrived at ClickThrough? Where did you work? – Immediately before I started at ClickThrough I was working at a small retail business in Birmingham, where my duties were copywriting and SEO. The company’s DIY approach to SEO meant that I learned all the essentials by diving straight into keyword density and html, and monitoring the results in a very back-to-basics way. This has – I hope – given me a hands-on approach to my work, with an understanding that a focus on SEO is inseparable from the role of online copywriter.

Before that, I was working as a digital media intern for UK Arts International – a Worcester-based arts management company.

What are you most proud of in your career to date? – Getting the job at ClickThrough. Apart from that, one of my first major copywriting jobs was a complete rewrite/redesign of the website for The Harder They Come, the stage musical, when I was working for UK Arts International. I’m quite proud of my management of that project.

What do you love about your job? – I’ve always enjoyed writing – when I was about six I decided that I wanted to be an author, when most kids wanted to be firemen or astronauts. I went on to study writing at Dartington College of Arts, which was a melting pot of artists, musicians and the like. To be able to satisfy my desire for creativity in a role that is both challenging and rewarding is a dream come true.

What is your favourite book? –Life: A User’s Manual by George Perec. He was a French writer, and one of the most famous members of the Oulipo writers’ group. Each separate chapter very systematically describes the content of a separate room in a Parisian apartment block, which sounds extremely boring, but actually provides a springboard for some stunning storytelling. The very straightforward writing style, the methodical method of production and the constraints that Perec set himself whilst writing all appeal to me very directly. It also contains the best plot twist ever written, without really having any kind of linear plot at all.

I basically love any author that writes simply and elegantly: Vonnegut, Capote, Kafka, Joyce, Ivor Cutler, to name a few examples.

What is your favourite film? – I don’t watch many films, but nonetheless there are a few that have a special place in my heart. The silent comedies The General and The Circus, by Buster Keaton and Charlie Chaplin respectively, are my favourites of the genre. To name some directors who have made a film in the last 30 years, I love Michel Gondry and Werner Herzog, and I adore the Twin Peaks pilot episode by David Lynch, if that counts. I haven’t even seen Star Wars.

Name your top three songs – This is going to be really tough, because my geeky music fandom knows no bounds. I’ll have a go anyway: 1. Savoire Faire – Family Fodder. This loose collective of musicians was active at the same time as a whole raft of moody post-punk bands, but whilst they share several reference points, they couldn’t be more different. This song is noisy, skilful, English, French, poppy, difficult, repetitive, changeable, everything. 2. Crest – Stereolab. The best band of the 90s lay bare their manifesto in a single song. A two-chord guitar riff and a gradually ascending bassline somehow make it sound like it’s always pushing towards a conclusion but never getting any closer, like making it to the top of Everest and noticing that somebody’s put another Everest on top. 3. Time Out of Mind – Steely Dan. Because it sounds like drum syrup.

What do you like doing in your spare time? – I play confused synthpop with my band, El Burro. Apart from that, I can often be spotted around Birmingham at gigs, arts events and any café that serves a good breakfast.

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About the author:

John Newton has 14 years of strategic marketing experience across Online Display, Search Marketing and TV and Outdoor Advertising, in companies which include Yahoo!, ITV and TNS Global. John has written on blog monetisation for Web Designer magazine and was the editor of ClickThrough’s two books. John is a CIM Chartered Marketer.