Supermarket chain, Tesco, has announced the launch of a social media marketing campaign to promote a virtual 3D fitting room on its clothing website, according to an article published by The Drum.

Created by fashion technology firm, Metail, the new feature will allow users to upload an image of themselves and get a look at how clothes from Tesco’s F&F range would look on them.

Facebook users will be able to upload the images – generated by the 3D fitting room – to the Clothing at Tesco page. The images will then be voted on by friends and other fans; each day, one person will be given a voucher worth £50 to help them create their desired look.

Emily Shamma, director of Tesco online clothing, spoke about the potential of the 3D fitting room.

She said: “The huge potential of Metail’s virtual fitting room app struck us immediately. There has been technology like this before, but nothing of this standard.”

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