Bulmers cider has capitalised on the launch of Timeline for brands on Facebook, by using the new layout to promote its 125 year history, according to an article published by The Drum.

The brand and social media agency, We Are Social, have utilised the Timeline feature of the new layout to upload newly digitised photographs, display adverts and archived video footage to document its history – which dates back to 1887.

Bulmers rapid embrace of the new feature indicates Facebook Timeline changes for businesses could be set to make the site even more popular with social media marketing professionals.

Brand manager at Bulmers, Douglas Cook, spoke about this latest Facebook initiative.

He said: “We’ve always been proud of our history and roots, and conveying our heritage is an important task for us this year, so when We Are Social suggested we use Facebook’s Timeline functionality, we saw this as the perfect opportunity to showcase our journey from 19th to 21st century.

“We Are Social have done a great job in bringing the story of Bulmers to life – the digitised materials really illustrate how we’ve progressed as a company since 1877. Hopefully our fans will enjoy following the journey of Bulmers since inception to date,” Cook added.

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