Microsoft’s search engine, Bing, has seen its share of the US search engine market increase for the third month in a row.

According to comScore’s August 2012 US Search Engine Rankings, Bing saw its share increase by .2 per cent – up to 15.9 per cent. Although still top and incredibly dominant, Google saw its share fall from 66.8 per cent to 64.4 per cent, whilst Yahoo, which rounded out the top three, saw its share fall by .2 per cent – continuing an ongoing trend of decline.

The figures displayed that the majority – 68.8 per cent – of organic searches conducted during August were performed via Google – a platform popular with those conducting Internet marketing initiatives. Thanks in part to its decision to team up with Yahoo – appropriately dubbed the Yahoo Bing Search Alliance – Bing saw the amount of organic searches it conducted reach 25.3 per cent.

Meanwhile, overall searches were also shown in August, falling from the 17.7 billion made in July to 17 billion.

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