With Twitter entries popping up more and more in search results, marketers should ensure they are harnessing the power of the tweet, it has been claimed.

Kelly Gillease of Viator told Search Engine Land that in order to maximise the search engine optimisation benefits of Twitter, companies should ensure that their account’s name matches their brand name – and with tags going quickly, hesitating could prove costly.

She added that the marketing benefits of tweeting also go beyond the Twitter page itself, as an increasing array of applications connect posts with Facebook, making it an easy option for keeping content on the social network "relevant to timely events and consistently refreshed".

Indeed, according to recent data from Hitwise, Facebook surpassed Google as the most visited site among US internet users for the first time during the week ending March 13th.

"Marketers who can secure their exact brand names and a robust library of Twitter content early will surely be at an advantage," Ms Gillease said.

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