The use of online video is becoming an integral part of internet marketing and the potential audience for the channel is only going to grow, according to one expert.

Jamie Estrin, managing director of ad network Web TV Enterprise, said that demand for pre-roll video ads is at record levels and the wider use of video-based search engine marketing is "growing significantly".

"With more and more premium video content going online the audience is growing all the time and with any evolving market place there’s lots of new players arriving there which is great," he added.

Mr Estrin’s comments come after a poll of 100 marketers by smartclip found that 71 per cent are planning to use online video in their campaigns over the next 12 months.

A further 72 per cent said that they see online video ads as a transparent and measurable tool for audience interaction.

Some 35 per cent said that targeting is one of the biggest strengths of online video, while 38 per cent felt that interactivity is a strong unique selling point for their campaigns.

News brought to you by ClickThrough – specialists in Search Engine Optimisation and Internet Marketing.

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