Last October, Google unveiled its Social Search platform, which is designed to include content from users’ personal connections in results pages alongside the usual websites, videos and images.

John Greer wrote on Search Engine Watch that this "interesting service" offers new ways for marketers to use search engine optimisation services to reach their target audience.

As its name suggest, Social Search returns results from social networks, so companies looking to boost their profile need to regularly update their Twitter feed using the keywords they employ on their site and in search engine marketing.

They should also ensure that their profiles on other social sites like Facebook and Flikr are well subscribed and being given new, relevant content as often as possible.

"Social Search essentially ramps up the impact that personalised search or search wiki has had," Mr Greer said.

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