With the UK general election a little over two weeks away, a new study of the websites of ten major parties has put the Liberal Democrats on top for user experience.
The report by Webcredible gave sites a score of up to five points across 20 categories covering areas important to any internet marketing services, like navigation, the effectiveness of search functions and the ease with which users can find key information, in this case on areas like policy and leaders.
With a score of 80 out of 100, the Liberal Democrats’ website came top for user experience, ahead of the Conservatives on 67 points and the Scottish National Party on 56.
Labour was in fifth behind Sinn Fein on 48 points.
Webscredible said that with only two sites in the top ten managing to break the 60-point mark, it is "disappointing" that the major political parties are not providing a better user experience on the web.
Behavioural psychologist Catriona Campbell recently said that poorly-performing websites can quickly unravel the work of online marketing services, as users have "high expectations" about responsiveness and can quickly become agitated if they are not met.
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