With news service Reuters launching a new platform for providing around 3,000 specialist videos a week to subscribers, one expert has highlighted the importance of tagging clips in order to stand out from the crowd.

Paul Johns, vice-president of global markets at Complinet, which is one of the content partners in the Reuters scheme, said that tags are "critical" when using video in online marketing services.

"There’s too much information out there," he added.

Indeed, recent research from comScore indicates that competition in the online video sector is on the rise as the channel’s audience continues to grow.

The firm said that 5.5 billion videos were viewed on the web by UK internet users in February, representing a 37 per cent increase year-on-year.

Elsewhere, US research conducted by BrightRoll found that 56 per cent of online marketers believe online video is now the most effective form of advertising.

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