A nice, quick small task for you to do which will help your website no end.

Pick, say, 5 pages of your website which have links on them. It doesn’t matter if they are internal or external links. Now, look at the anchor text for those links. That’s the bit that people can see to click on.

Do any of them say “Click here” or “More info” or anything equally as trite and non-SEO?

Change them. Make them descriptive, keep them short but punchy, and make sure that your most important keywords are included.

Repeat every day until your website links are SEO friendly and think carefully every time you make a link from now on. Have a list on your desk of the top keywords you need to target and ensure you include them.

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ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.