Had an email the other day about how there are certain words that, if you put them in your copy, will help to slip under your reader’s radar and being to influence them into doing what you wish.
There are several words, apparently, which end in -ly. So, for instance,
* obviously * clearly * Slowly * apparently *
certainly * easily * powerfully * evidently * are the examples given in the email.
So, here are a list of words ending in -ly that you may, or may not, find of some use when writing your copy to stimulate calls to action!
Personally, as a copywriter, I think there are plenty of words which slip into people’s consciousness that affect what they think and do, and it is more about how you pick the right words for the task and string them together than what they end in, but…..!