High street store revenues are being buoyed up by online marketing success as internet shopping sales hit a record high, according to new research.
Data compiled by comScore shows that in the first week of December, online shopping activity in the UK was up 38 per cent when compared with the pre-Christmas period of September 3rd to October 28th.
Online sales in France and Germany over the same period grew by 45 and eight per cent respectively.
Bob Ivins, comScore’s European spokesman, said: "The first week of December has traditionally been a busy week for European Christmas shopping and this year is no exception.
"While the season has been developing well in the UK and France, the reported lack of consumer confidence in Germany has caused cyber shoppers … to get off to a slow start."
Among the fastest growing UK online retail sites were Toys R Us, John Lewis, Woolworths and Boots – indicating a link between the high street and a boost in online marketing results.
A separate study by comScore has revealed that December 10th was the busiest day in the US, with online sales topping $880 million (£440 million) in sales – a rise of 33 per cent versus last year.