This month saw a number of changes and developments at Google where it was said that the search engine was testing a version of its online advertising feature AdSense for YouTube users.

AdSense was also improved by Google with a new ad management aspect that allows for ad units to be altered more easily.

Later in the month the search engine recorded a share price of $600 (£295) hitting the mark for the first time since its floatation on the stock market in 2004 and Microsoft increased their stake in Facebook to 1.6 per cent fuelling fears that they could monopolise online marketing on the social networking site.

A new study revealed spending for UK internet advertising was continuing to grow topping £1.3 billion in the first six months of the year and another study by Forrester Research, found that online publishing and social media would push global marketing figures over the $61 billion (£30 billion) mark by 2012.

It was also announced in October that new figures revealed that 61 billion searches had been conducted worldwide during August by over 750 million people aged 15 and older and that AOL was to axe 200 jobs in favour of concentrating on marketing.

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