A leading expert in search engine optimisation (SEO), pay per click and online marketing has revealed his secrets and strategies.

Insider SEO & PPC: Get Your Website to the Top of the Search Engines, by Andreas Ramos, offers hints and tips on how to best approach the complex world of search engine marketing.

The book aims to give definitions, research and case studies that illustrate how to manage online campaigns.

Mike Moran, co-author of Search Engine Marketing, Inc: "Insider SEO & PPC is a quick read with a checklist style that hits the key points for search marketing success.

"It’s loaded with short case studies that bring best practices in search engine marketing to life," he added.

The book also claims to advise on SEO and marketing practices from concept through to implementation using interviews and existing strategies.

Rand Fishkin, chief executive of SEO company SEOmoz, stated in a recent blog that over a decade of search marketing education has done little to give web users the ability to properly engage in a marketing campaign.

He suggested that some providers misinform their customers about the process and effectiveness of search marketing.

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