Google has altered its AdSense feature by rounding off the corners.

The new AdSense feature will allow customers to choose square, rounded or very rounded units to frame their ads.

The units were thought to be too square and not consistent with a number of marketing strategies of some of Google’s clients, according to Google’s Inside AdSense blog.

The blog states: "This new option is part of our ongoing effort to improve the look and feel of our ads. We’re also working to give [customers] even more choices to customise [their] ad formats while maximising revenue and user satisfaction."

So far the feedback on the new feature has been largely positive. Some bloggers are praising the look and styling of the new options, whereas some are calling them "irrelevant" or "crowded".

AdSense recently updated its systems to include help and support in Turkish, French Italian and Russian and has launched a help forum that advises customers how they can better optimise their AdSense performance, according to the blog.

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