Marketers may need to adopt a different approach to search engine optimisation (SEO) following the rollout of Google Suggest for the Google homepage, according to Graham Charlton of E-consultancy.

The expert said that the tool’s ability to offer search suggestions in real time based on the popularity of certain queries may mean that strategies regarding keywords will have to change if the service proves successful.

He explained that Google Suggest’s ability to offer detailed search suggestions may signify a need to use a greater number of keywords in SEO campaigns, while long-tail keywords may become less necessary.

"Google Suggest will now correct most misspellings, so websites that have been using these terms to drive traffic will need to think of another way, which is no bad thing considering the quality of most of these sites," Mr Charlton went on to note.

The Google Suggest tool was recently updated to enhance user privacy when it comes to collecting data to use as potential search suggestions.

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