Online search provider Google has announced the launch of new voice search capabilities for Google Mobile App on the iPhone.
Gummi Hafsteinsson, product manager for the Google Mobile team, wrote in the official blog that the use of this tool can help to improve search engine optimisation for many businesses as it enables the user to input their location and retrieve results based on a user’s whereabouts and their proximity to what it is they are searching for.
Once the application is up and running on the phone, the user does not have to press any buttons to search the internet – they simply hold the phone to their ear, say what it is that they are looking for and wait for a beep to signify that the app has understood the request.
Meanwhile, Nick Fox, director of business product management at Google, recently commented in his blog that the company is continuing to experiment with advertising in unconventional places – for example Google’s sponsored content on the social video networking site YouTube.
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