Website-related problems were experienced by 36 per cent of US online shoppers over the Christmas period, according to a new study.

Guidance commissioned Synovate to poll 1,000 consumers about their online shopping experiences in the run-up to Christmas.

It found that while 64 per cent of online consumers managed to complete their transaction without any issues, 13 per cent abandoned a website due to it being very slow and eight per cent said a site had crashed altogether.

Seven per cent were unable to make a purchase on their first attempt, while six per cent found that the site they wanted was temporarily down and four per cent experienced the problem of a transaction that seemed to go well actually failing to go through.

Jason Meugniot, chief executive of Guidance, had this advice for internet marketing executives: "Ideally, every shopping cart that is not abandoned by the shopper should be converted – and every one that doesn’t sends a message to the consumer."

Traffic to online retail sites in the UK rose by ten per cent in November compared with last year, according to comScore.

News brought to you by ClickThrough – a best practice Internet Marketing Agency.

Did you find this page useful?

Comments

About the author:

ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.