Online retailers saw their internet marketing efforts pay off in January as web-based sales rose 19 per cent compared to the same month last year.

According to the latest figures from the IMRG Capgemini e-Retail Sales Index, this follows stable growth of 15 per cent during the second half of 2008.

The clothing, footwear and accessories sector enjoyed the biggest year-on-year increase in sales – rising by 32 per cent. This was followed by electricals.

Mike Petevinos, head of consulting for retail at Capgemini UK, said: "Our January results show that consumers are increasingly seeing online as the place to shop in the current environment."

For retailers, this means they must continually develop their e-commerce propositions, making effective use of promotions and search engine marketing campaigns.

Jo Evans, managing director of IMRG, explained that consumers are becoming increasingly price conscious, with web searches for discounts more than doubling.

IMRG Capgemini figures show that in December, UK shoppers spent the equivalent of £76.67 per person online.

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