E-commerce businesses are continuing to invest in internet marketing despite the recession, according to a new report from Adobe Systems.
Its latest Scene7 survey shows that companies are increasingly focusing on the delivery of new rich media and merchandising features.
They are also pumping investment into social networking, mobile marketing and personalisation applications, the research reveals.
Some 39 per cent of e-commerce businesses intend to use blogs this year, while 31 per cent plan to deploy user ratings, rankings and comments on their website.
Other common features outlined in the survey include podcasts and live video feeds and products comparisons.
Doug Mack, vice-president of consumer and hosted solutions at Adobe, said: "Web marketing continues to be an area of investment and innovation because in challenging economic times it can deliver high-impact marketing programmes."
According to the latest IMRG Capgemini e-Retail Sales Index, e-commerce firms saw their sales rise by 19 per cent in January compared to the same month last year.
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