Companies have been adapting their online marketing processes to fit in with the growing usage of high-speed internet services.

At least that is the opinion of digital marketing research firm eMarketer, which notes that businesses are using techniques such as zoom features and virtual fashion models in their internet marketing strategy.

This comes as the industry analyst indicates that the number of UK homes to use broadband is set to increase in 2009.

More than 17 million households will have high-speed internet this year – a 6.5 per cent increase on the previous 12 months when 16.1 million homes had the technology.

Senior analyst at eMarketer Karin von Abrams said: "Broadband is increasingly vital for UK consumers as they make the most of what the web has to offer."

Earlier this year, her company predicted that UK online ad spending would reach £3.58 billion in 2009.

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