Google saw its share of the US search engine market fall slightly during March 2013, as Bing and Yahoo! clawed back a marginal amount.
The latest figures, released by comScore, displayed that Google’s overall market share stood at 67.1 per cent – representing a fall of 0.4 per cent on February’s results.
However, the figures are unlikely to panic those at the behemoth’s Googleplex headquarters in California.
That’s because whilst Bing and Yahoo! – who formed a search alliance back in 2011 – saw their respective shares of the market increase, they only saw a small rise (0.2 per cent).
As a result of the increase Bing held 16.9 per cent of the market, leaving it sitting comfortably in second place – 5.1 per cent ahead of Yahoo! (11.8 per cent).
Meanwhile, the smaller search engines enjoyed mixed results.
Ask saw its share increase from 2.6 per cent in February to 2.7 per cent. AOL, however, saw a fall of 0.1 per cent – leaving it with a 1.6 per cent share of the market.
comScore’s figures also displayed that the amount of searches conducted overall also rose by 11 per cent – up from 18.3 billion explicit core searches to 20.4 billion.
Unsurprisingly, though, the top three remained unchanged.
Google – the focus of many SEO efforts – conducted 13.7 billion searches, Microsoft 3.4 billion, with Yahoo! rounding the list off – conducting 2.4 billion.
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