Companies using search and display advertising as part of their internet marketing strategy may be interested to hear that Yahoo! Web Analytics is now available to them for free.
In a Yahoo! Search Marketing blog post, editor Jeff Sweat said search advertisers can use the tool to track the performance of their ad campaigns.
This includes campaigns on other search engines, display campaigns and email marketing, allowing them to make necessary enhancements to boost their overall success.
"Yahoo! Web Analytics offers user insight that you’re not likely to find in other free analytics tools," said Mr Sweat.
He said the tool offers near real-time reporting and gives companies insight into who is visiting their site and what their interests are.
According to recent research from Guava and Econsultancy, almost one-quarter of companies are planning to spend more on display advertising this year, while 45 per cent intend to boost their pay per click marketing budgets.