June began with advice on PPC marketing from search engine Yahoo!, as marketers were told how to avoid having their ad copy rejected for inclusion in results pages.
Malin Kennedy, senior manager of advertiser experience, wrote on the Yahoo! Search Marketing Blog that PPC marketing copy should not infringe on competitors’ trademark rights.
Advertisers were also advised to make sure that their websites could handle the increase in traffic that a promotional campaign could create.
Meanwhile, Google launched its Translator Toolkit midway through the month, with an Official Google Blog post promising that the tool would bring a "human touch" to website copy.
The toolkit calls on users to correct automated translations, with the software taking such corrections into account when translating copy in the future.
Yahoo! remained focused on PPC marketing as June continued, with a further post on the Yahoo! Search Marketing Blog recommending a focused set of keywords for promotional campaigns.
Selecting ten high-quality keywords could perform better than a widespread campaign targeting 50 less specific terms, the search engine suggested.
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