Brands should be spending their marketing budget online instead of using traditional media such as television to attract customers, experts have said.

According to UTalkMarketing, specialists came together during the recent Fortune Brainstorm: TECH conference to suggest that the decline in advertising budgets due to the recession had emphasised the importance of using the web.

Jonathan Miller, head of News Corp’s Digital Media Group, was quoted as saying that advertising is experiencing "fundamental changes … and you have to tease them out of the recession effects".

The conference took place from July 22nd to 24th and featured many guest speakers, including Barry Diller, chairman and chief executive officer (CEO) at IAC, Adam Bain, president of the FOX Audience Network and John Donahoe, president and CEO of eBay.

During the three days, discussions were also held as to how technology and online PR could improve the global economy, as well as talking through the Twitter phenomenon with co-founder Biz Stone.

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