Search engine Yahoo has set up a new page dedicated to helping shoppers in the recession.

The website, Yahoo Deals, acts as an aggregator for offers, coupons and store circulars as well as providing social and community features and money-saving video content to enable customers to spend less.

According to the company, searches such as those for printable coupons have increased by 50 per cent this year and are up by 135 per cent on 2007. Over the last month, the most popular coupon searches have been for pizza restaurants, retailers and money off groceries.

Head of Yahoo Shopping Greg Hintz remarked that spending less is becoming a more popular habit in the downturn, having lost some of its stigma.

"[We want] to be the centre of people’s online lives and we’re making Yahoo the easiest place for consumers to find and manage the coupons and deals that are relevant to their lives," he said.

Yahoo’s internet marketing strategies have been furthered by its relationship with Microsoft. In the latest survey from Statcounter, the partnership between the two elevated their share of the market from 19.27 per cent in June to 20.36 per cent in July.

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