It has been suggested to businesses in certain parts of the world that they could benefit from adopting various strategies from companies in emerging markets.
Following its recent study – the Anxiety Index – which looked at ten different regions, UTalkMarketing was able to categorise areas as either fear-fuelled or hope-fuelled, noting those within the former were more inclined to expect the worst and focus on promotions, deals and discounts.
The organisation further noted that "each country’s mindset is largely driving brand attitudes and actions", suggesting to online marketing services and other businesses that they might profit from "thinking and acting like brands in emerging economies – future-forward, optimistic and extremely opportunistic".
Other suggestions for advertisers this month came from Belinda Parmer, writing for Brand Republic, who stated that benefits could be seen through concentrating on the more feminine attributes of products, rather than rational unique selling points which do not last in the long term.
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