The use of search engine optimisation (SEO) looks set to grow, if the results of a new survey are to be believed.

According to the report from Frommer’s Unlimited, in conjunction with travel news provider TravelMole, more than 84 per cent of those questioned consider this to be the most important strategy and 57 per cent intend to increase their SEO expenditure.

This compares to 67 per cent of people who, in the same study in 2008, believed SEO to be the most effective method.

Furthermore, those involved in internet marketing services stated that unique content is another area of interest, with 81 per cent including it – a figure that almost doubles that of last year.

Joel Brand Bravo of Frommer’s Unlimited remarked that it was interesting to see the "increased focus on content such as multilingual, destination and unique content".

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