UK companies are set to "ramp up" their investment in both paid search campaigns and optimisation work in 2010, according to the largest annual survey of the industry.

The poll by Econsultancy found that the proportion of firms planning to increase their spending on search engine optimisation over the coming 12 months has risen from 55 per cent in 2009 to 60 per cent this year.

Meanwhile, 52 per cent of firms are looking to up their expenditure on pay per click marketing, up from 45 per cent in the last survey.

Despite 69 per cent of AdWords users saying bids for their core keywords have gone up in the past year, 60 per cent of marketers are planning to invest more in targeting Google, while only ten per cent will spend less.

Elsewhere, 65 per cent of brands intend to increase their spending on marketing via social media in the next 12 months.

Of these, more than half (56 per cent) will raise their budgets by over 20 per cent.

To read more from this survey, visit the Econsultancy website.

A poll conducted by Bing’s shopping service Ciao at April’s Internet World event found that in the past year, 62 per cent of companies had directly engaged with consumers, clients or end users via social media.

News brought to you by ClickThrough – experts in SEO, PPC, Multilingual Search Marketing and Website Conversion Enhancement services.

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