AdWords users will be able to get an overview of the new Search Funnels feature and Google’s Conversion Tracker and Conversion Optimiser products in a webinar set to take place this week.

Writing on Inside AdWords, the official blog of the pay per click marketing service, Miles Johnson said the event will look at how these elements work and what they can bring to a paid search campaign.

Among the issues that will be discussed in the webinar will be how tracking conversions can help marketers to focus spending on keywords and ads that drive the most sales and leads, as well as how using Search Funnels can help to identify the terms and messages that are assisting conversions.

Furthermore, it will examine how Conversion Optimiser uses tracking data and cost per acquisition aims to channel investment towards the clicks most likely to produce sales.

Launched in March, Search Funnels are a set of reports that provide information on ad click and impression behaviour on Google.com that lead to conversion.

The webinar will take place on June 10th at 09:00 Pacific Standard Time or 12:00 Eastern Daylight Time.

If you would like to find out more about registering for the event, visit the Inside AdWords blog.

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