Marketers who want to find out more about how their target audience is interacting with online video might be interested in a new cross-platform analytics suite from search engine Mefeedia.

The All Player tool is designed to show "what, how and where" clips are being watched in real time.

It breaks down data into six sections – Summary, Recent, Popular, Devices, Videos and Channels – that can be sorted by URL to aid navigation between publishing outlets.

Each of the sections allows users to see data for either a single clip or to aggregate viewing numbers for a collection of online videos.

The All Player also enables marketers to see engagement metrics across different platforms, including web, mobile and TV.

Tracking viewing behaviour across different devices can be broken down by day, week, month or year.

All Player is currently available to try for free.

In related news, the latest figures from comScore show that US internet users watched 30.3 billion clips online during April.

News brought to you by ClickThrough – a best practice Internet Marketing Agency.

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