Google’s Penguin 2.0 algorithm update is now live.

The search engine firm’s Matt Cutts confirmed the news on his blog, writing: “We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete.”

The head of Google’s Webspam team had previously hinted an update was due in the next few weeks on his personal Twitter account on May 10, in what can now be seen as fairly accurate heads up regarding the impending changes.

In his latest blog post, he confirmed: “About 2.3% of English-US queries are affected to the degree that a regular user might notice.”

Cutts also suggested the latest algorithm update is set to impact many more SEO professionals and webmasters than previous incarnations of the algorithm, with Penguin 2.0 set to delve much deeper into a website.

Brought in by Google on April 24 2012, the Penguin algorithm is designed to combat so-called ‘black hat’ SEO practices, for example keyword stuffing and spammy inbound links, in order to give more ethical search engine marketing firms, focussed on quality content and the user, a more level playing field.

Since its April 2012 launch, there had been two officially confirmed updates to Penguin, one on May 26 2012 and a second on October 5 2012, prior to the confirmation of this latest Penguin 2.0 update on Wednesday (May 22).

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About the author:

Martin Boonham is an online copywriter for ClickThrough Marketing, he has worked there since October 2012. He has a Masters in Print Journalism from Nottingham Trent University, where he also gained his NCTJ qualification at the same time; achieving qualifications in subbing, shorthand and media law.