Google’s head of search spam, Matt Cutts has reiterated Panda updates are still occurring nearly every month, but in a slightly different fashion to how it was done previously.

He suggested the algorithm updates are still happening regularly, just that now, the updates are often rolled out throughout the month rather than instantly.

For example, if a Panda algorithm update occurred on the 10th of the month, the impact would be spread across ten days or more – making changes a lot less noticeable than previously, but potentially leading to a ‘Panda Dance’.

The SEO industry became quite familiar with the term ‘Google Dance’ back in the day, with websites getting their groove on and jiving up and down the ranks as Google released new monthly algorithm updates. With a return of such monthly updates, there could now be a new tune to dance along to.

Back in March, Matt Cutts all but confirmed Google would not be informing the SEO industry of future Panda updates. At the time, a Google spokesperson reiterated Cutts comments, when they said: “I don’t expect us to tweet about or confirm current or future Panda updates because they’ll be incorporated into our indexing process and thus be more gradual.”

Panda was unleashed by Google back in February 2011 to tackle spammy websites, up until March when Google stopped informing the industry of official Panda updates, Search Engine Land suggested there had been at least 25 updates.

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About the author:

Martin Boonham is an online copywriter for ClickThrough Marketing, he has worked there since October 2012. He has a Masters in Print Journalism from Nottingham Trent University, where he also gained his NCTJ qualification at the same time; achieving qualifications in subbing, shorthand and media law.