Link Marketing - Tips and TricksWhilst a simple text link can bring untold traffic from a busy site, a banner, button or creative can often add colour and variation to a webpage, and bring in more visitors from a link. Bloggers love to liven up their pages with images and photos so help make them give your link that little bit more chance to stand out by offering easy to cut and paste images with instructions.

These can also be used by press and media who often come looking for a press pack and images to use for stories. Be warned though – no-one is keen on reading through 25 pages of instructions for use of your images which goes into intricate detail about the size of margin allowed round an image etc etc. If you want a successful link building strategy, that helps people to promote your company, KISS (Keep It Simple Stupid)!

To learn more about link marketing, see tip #45 in our Search Engine Optimisation book.

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About the author:

A practising internet marketing consultant since 1996, Lindsey Annison helps companies improve their website marketing, online PR and information architecture. Lindsey is also a qualified adult education lecturer and author. As co-founder of the Access to Broadband Campaign, she has been instrumental in the provision of high-speed internet access to rural areas in the UK. Lindsey is also a past winner of's Outstanding Contribution to UK Technology