Google has launched a mobile version of its Ad Sitelinks feature.

In a posting on the Inside AdWords blog, Gordon Zhu said the tool, which allows brands to include multiple landing page options in their ads, is now available worldwide for all pay per click marketing campaigns aimed at high-end devices like smartphones and tablet computers.

At present, he added, one or two-line Sitelinks will appear, with each line containing a URL.

Mr Zhu noted the desktop version of the tool, which was launched in November, has helped advertisers to achieve an average increase in clickthrough rates of over 30 per cent.

According to Google figures, more than 100,000 companies have integrated Ad Sitelinks into their pay per click campaigns so far.

Nathania Lozada of the Inside AdWords team recently said the feature provides potential customers with "a variety of paths to take based on their interests" and allows companies to highlight different sections of their site, such as special offers, popular products or store locations.

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