Companies may wish to ensure their search engine optimisation is up to scratch following the launch of Google’s new location information software.

Place Search is the new tool that organises facts so users can effortlessly make website comparisons and gain a “comprehensive view of a place”.

Product manager Jackie Bavaro said: “We automatically identify when sites are talking about physical places and cluster links even when they don’t provide addresses and use different names.”

Hundreds of millions of portals will be linked to more than 50 million real-world locations and a new layout will allow individuals to see more relevant links on a single results page.

It is estimated this will save users two seconds on local information searches.

As a result, it may be wise for organisations to consider hiring a search engine optimisation company to help ensure their website appears high in the rankings.

Elsewhere, the company recently announced Virgin America has switched to Google and will be moving its corporate email to Gmail in the next few weeks.

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