Google Wave will be launched on Sept 30th to 100,o00 invitees. If you haven’t already studied what Google Wave will be bringing to the online world, you need to start today. Mashable have created a clear guide to Google Wave, which is well worth reading, and there are thousands of articles on Google Wave out there now as the hype increases for this real-time communication tool.

From a marketing and communication point of view for businesses, Google wave will offer untold opportunities to engage with your customers, dealing with customer service issues for instance in real time. The opportunities for instant focus groups, forums, webinars and so on would at first glance seem to be only limited by your imagination.

If you haven’t already applied to be one of the first round of Google Wave users at the end of the month, you really should.

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