Search Engine Optimisation - Tips and Tricks
WordPress is growing at 53% year on year, according to these stats from thenextweb – that’s 23 billion pageviews served up on WordPress.com blogs in 2010 vs 15 billion in 2009. To put that into content, Mashable reports that WordPress.com is now responsible for powering around 10% of all websites in the world. Wowsers!

So, why is the meteoritic rise of WordPress a shot in the arm to the search engine optimisation industry? Well, many SEO experts will tell you that the foundation of a good SEO campaign is a target website that is fully optimised to benefit from offsite optimisation and link building.

WordPress has been developed from the ground up to help every page be as indexable as possible, taking care of metadata, alt tags, use of headlines, post categorisation and tags, URL taxonomy and so on.

Your average company will tend to go through a 2-3 year website development cycle i.e. a full site change every couple of years. Back in 2007 (according to Techcrunch) WordPress served 1.5 billion pageviews – big, but not necessarily big enough to convince developers to use it as a platform on which to build a corporate site.

Now, however, WordPress is powering some big sites for Adobe, Yahoo! News India, top furniture designer Herman Miller, the Telegraph, UPS, NASA and even MySpace. This adds substantial credibility to the WordPress platform, and it means that now IT and Marketing budgets are starting to thaw and shelved plans for website redevelopment are being dusted down, WordPress is in serious contention as the platform of choice for companies who want to create a flexible site build on a well supported, free platform – a site that just so happens to be far more SEO friendly than their previous one (most likely).

In addition, WordPress can support multisite installations, is incredibly user friendly without any compromises in firepower and thanks to a burgeoning developer base has recently surpassed 100 million downloads of WordPress plugins – free third-party extensions to the core product which can help to solve specific development problems without major development outlay – and of the 12.5k plugins available, around 7% of them are concerned with SEO.

Many SEO projects are done with ‘one hand behind their back’ because the target site isn’t optimised to be read and indexed by search engines. The growth in the take up of WordPress by corporate web developers can only help SEO companies by giving them a firm base on which to build an effective SEO campaign.

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About the author:

John Newton has 14 years of strategic marketing experience across Online Display, Search Marketing and TV and Outdoor Advertising, in companies which include Yahoo!, ITV and TNS Global. John has written on blog monetisation for Web Designer magazine and was the editor of ClickThrough’s two books. John is a CIM Chartered Marketer.