In our previous blogs on content ideation we’ve covered how to use content to populate your marketing funnel, how to research your content plan, and how to plan and run a content ideation session. Now, we look at how to create a content calendar that will deliver 12 months of great content ideas for the year ahead.

You’ve run your content ideation session and now you’re fired up with content ideas, buzzing with projects. So what’s next? All too often, a great brainstorming session leads to… nothing. It’s all too easy to stop at the ideas stage and let the day-to-day tasks take over once more. But don’t lose momentum now.

Here’s how to keep hold of all those ideas and turn them into inspiring, conversion-driving content.

Turn them into an editorial calendar.

Content ideas

Editorial calendars, or content calendars, let you plan regular, targeted content updates to reach your audience in the most effective way possible.

While many people think of editorial calendars for blog content and whitepapers, you can also use them to plan on-page content, press releases, infographics and videos. The best editorial calendars give you an overview of all the content you want to create, in one place. This is why they’re a great way to record and structure the ideas from your ideation session.

Why a Content Calendar is Important

There are many benefits to having an editorial calendar, and these include:

  • Ensure a steady stream of published content that supports your strategy
  • Get a clear view of content for the weeks ahead
  • Create content proactively
  • Tie in your social media strategy
  • Track content marketing progress

Creating a Content Calendar

content calendar

To create your own editorial calendar you’ll want a document which shows all your content ideas alongside target publication dates and important events. For example, make sure that your editorial calendar includes national holidays, industry events and, most importantly of all, company events such as new product launches, sales and offers, newsletter publication, and even the dates for your annual recruitment drive.

And don’t forget to include all the types of content you want to produce – a content calendar isn’t just for blog content, it should include eBooks, newsletters and on-page content too.

It should provide an at-a-glance guide to all your content production plans over the coming months – and one which is so easy to use that anyone can pick it up and use it.

Teeming with ideas but not sure which ones are winners? Want a guiding hand on what content will inspire your buyer personas to take action? Still not sure if you should be blogging, tweeting or writing white papers? Contact us today

This post is adapted and abridged from our FREE eBook – The Best Practice Guide to Content Ideation.

Download your copy now to learn best practice advice on how to use content to improve the quantity and quality of traffic and leads to your website.

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ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.