The Bing app for iOS has introduced an image search feature with which users can search Bing using a saved image or photograph.

Still in its early stages, the update is reported as currently still having issues. According to Search Engine Land, the Bing image search tool can be unreliable at present, with some images being “misinterpreted”. According to Search Engine Land, the framing of the image is essential to its search compatibility, with incorrect results being attributed to even small adjustments. Search Engine Land found that an image of a pair of colourful trainers produced results of colourful arm tattoos, but when re-framed, the results did eventually return shoes.

Bing image search feature

These recent improvements to Bing search appear to represent efforts to forge a more user friendly experience in order to compete with Google.

Google launched a similar feature in 2009, but later shut it down in 2014. Amazon also has an image search feature, which can be useful for swiftly buying products. It remains to be seen whether Bing will introduce the feature to Bing for Android, or if Google will re-introduce the feature.

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Lisa Coghlan is a digital and content coordinator at ClickThrough Marketing. She writes SEO content for many of the company’s larger clients, and assists in the implementation of content strategy. She writes live gig reviews and has a mild obsession with finding new documentary podcasts.