Advertisers looking to invest in online marketing services on Facebook may be interested in a new report that has identified some possible areas to target on the platform.
Reporting on a study by Webtrends, Search Engine Land's Pamela Parker observed that some of the best clickthrough rates were achieved by employing "friend-of-fan" strategies.
She noted that students are among those who are especially more likely to click on an ad if one of their friends has become a fan of it, suggesting that social influence is strong among this demographic.
Ms Parker also noted that this helps prevent ads going stale, as a widening network of fans could help deliver it to a wider audience over time.
However, the report did note that clickthrough rates for Facebook as a whole are slightly down, from 0.06 per cent in 2009 to 0.05 per cent – still short of the industry average of 0.1 per cent.
According to a recent Experian Hitwise report, Facebook was the most visited website in the US last year for the first time, displacing Google from the top spot.
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